I design clear, thoughtful websites for businesses whose work has outgrown the way they're currently presenting it online. Photography and web design are different crafts, but they ask the same question: does the way you're showing up reflect the quality of what you actually do?
I look at how a business is positioned, what customers need to understand, how pages connect, how services are explained, and whether the site gives people a clear next step. Then I build something that works—without the agency overhead or the generic template aesthetic.
Website design and structure
I redesign and rebuild websites that feel stuck. That includes reorganizing how services are explained, how pages connect, and how visitors move from curiosity to contact. Projects include full redesigns from the ground up, site structure and user experience improvements, mobile optimization, accessibility improvements, and form and inquiry pathway work.
Brand positioning and content
I look at whether the language on the page matches the quality of the business behind it—whether services are clearly described, whether the story being told is the right one, and whether anything important is buried or missing. This can include brand positioning, messaging clarity, website copy organization, and content strategy.
Search and discoverability
I structure websites so they're easy for search engines and AI-powered discovery tools to understand. In practice, that means clearly stating what the business does and where it operates, creating focused service pages with descriptive headings, organizing information so it's easy to follow, and building credibility through real details, accurate service descriptions, and connected content. I don't make guarantees about rankings or placement—I build the foundation that makes a site worth finding.
How a project works
01 — Understand
Understand
I learn how the business works, who it needs to reach, and what's currently getting in the way—before touching anything.
02 — Organize
Organize
I clarify the message, services, navigation, calls to action, and overall page structure so everything has a clear purpose.
03 — Build
Build
I create a responsive, accessible, and visually cohesive website—using the business's strongest existing assets wherever possible.
04 — Refine
Refine
I test the site, improve search foundations, connect forms and analytics where applicable, and prepare everything for launch.
Most website redesigns begin at $1,500. Final pricing depends on the number of pages, content complexity, integrations, and the condition of the existing site. Ongoing website support, content updates, and quarterly care are available separately.
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