TaraLens Media
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Brands, Businesses & Conferences · Sacramento · Northern California & the Bay Area

Photography for brands, businesses, and the rooms where people gather.

I'm Tara Lenehan. I photograph business owners, teams, makers, products and the events they put on — in Sacramento, across Northern California and the Bay Area, and on location wherever the work actually happens. Projects are quoted individually, based on the days involved and how you plan to use the pictures.

Two makers working a wooden mallet and mortar together behind the counter of their shop

The Approach

I photograph you doing the thing you're actually good at.

Most people stiffen up the second a camera appears. A decade of shooting concerts and festivals is, more than anything, practice at being in a room without becoming the center of it — reading a space quickly, working in whatever light is there, and waiting for the real moment instead of arranging a fake one.

Applied to a business, that means photographing the work itself: the hands, the tools, the counter, the conversation, the part you'd be doing anyway if I weren't there. Those frames age well, and they're far easier to write around a year later than a set of posed portraits against a wall.

What you get back is a library you can actually spend — on a website, a launch, a deck, a season of social posts — rather than a folder with a dozen good headshots in it.

Two Ways to Book

A session, or coverage. They're different jobs.

Most business inquiries are one of these two. If you're not sure which fits, describe what you're trying to end up with and I'll tell you.

Scheduled around you

Branding session

A half day or full day built with you, photographed where you work — your studio, shop, office, kitchen, job site or chosen location. We decide beforehand what's worth photographing, then spend the day making it.

Typically includes
You and your team at work, portraits that don't feel like headshots, your space, your product or craft, and the details that explain what you do.
Good for
A new website, a rebrand, a launch, a pitch, or simply running out of pictures to post.
Booked
By the half day or full day, two to four weeks out.

Happening on its own schedule

Conference & event coverage

Hourly or daily coverage of something already in motion — a conference, a summit, a launch party, an awards night, a team offsite, a sponsor activation. My job is to be there for all of it and miss nothing.

Typically includes
Stage and speaker moments, breakout sessions, sponsor areas and booths, and the hallway conversations that are usually the real reason people came.
Good for
Recaps, next year's marketing, sponsor deliverables, press, and a record of the room.
Booked
Hourly or by the day. Multi-day programs and a second shooter can be arranged.

Who Hires Me

Businesses that need to look like themselves.

Owners & Solo Operators

Founders · Consultants · Practitioners

You are the business, so the pictures have to be of you working — not standing in front of a backdrop with your arms folded.

Teams & Workplaces

Offices · Studios · Job Sites

Coverage of a team actually working, for careers pages, about pages, internal comms and recruiting — in your real space, not a rented one.

Makers, Shops & Studios

Food · Craft · Retail · Service

The process end to end: hands, tools, materials and the finished thing. The images people scroll past slowly.

Conferences & Corporate Events

Summits · Launches · Offsites · Activations

Full-program coverage built for a fast recap and next year's marketing, shot by someone used to working around a live stage.

Brands & Product

Lookbooks · Campaigns · Lifestyle

Product and lifestyle imagery made with real people in real places, built to carry a campaign across a site, a shop and a season of social.

Venues, Retreats & Hospitality

Lodges · Venues · Hosted Experiences

What a place feels like to be inside of — atmosphere, light and detail — rather than an empty-room listing shot.

From the Work

Selected commercial, brand and event photography.

People at work

Owners, makers and practitioners photographed mid-task, in their own space.

Two people plating small dishes together on a wooden counter in a plant-filled shop A florist arranging a tall seasonal bouquet on site before an event Two makers pounding rice with a wooden mallet behind a shop counter A practitioner playing a crystal singing bowl over a client during an outdoor sound session A customer reaching for a felt hat on a wall display inside a small retail shop Close detail of a pair of hands resting flat on a worktable

Brand, product & campaign

Lookbook and campaign work for product makers, artists and destination brands.

Editorial portrait of a model wearing a handmade chain headpiece and floral crown Black and white lookbook frame of a chain headpiece and ringed hand at the collarbone Profile view of a handmade chain headpiece worn across the cheek and brow A hand holding a round engraved pendant up beside the face to show its detail Overhead flat lay of essential oil bottles and polished crystals arranged on grass A dark tray styled with a drink, packaged goods and branded product cards Two festival-goers wearing matching branded bucket hats, laughing together Press portrait of a three-piece band standing against a teal roll-up door Two women laughing together over drinks in warm low light, lifestyle brand imagery

Gatherings & live events

Crowds, activations and the in-between conversations — the environments conference coverage is built on.

Attendees wearing name badges talking in a plant-filled room at a gathering A young fan shouting into a microphone beside a player during an on-field moment at a ballgame Two children leaning on a railing in the stands holding a baseball and bat A group at the front rail of a live event, several wearing branded apparel Black and white frame of a crowd dancing with arms raised at an event A performer spinning a lit LED hoop during an evening activation

Spaces & atmosphere

Venue and interior work for places that are easier to book once you can feel them.

A clawfoot tub against a terracotta wall in a rustic lodge bathroom An unmade bed with layered quilts beneath a stone window in morning light A beaded fringe chandelier hanging against warm wood ceiling beams Black and white interior of a lodge bar room with a figure standing at the counter

Retreat and hosted-experience projects have their own pages: Japan and Viva Mexico. Live music, festival and tour work lives under Work.

How It Works

Working together on a commercial project.

Step 1

Inquiry & Discovery

Tell me what you're building, where it's happening and what you need the images to do. I reply within 48 hours. For larger projects we'll get on a call to talk through scope, deliverables and fit.

Step 2

Proposal

You get a written proposal based on days, location, deliverables, licensing and any travel. Commercial work is quoted per project rather than sold as a preset package.

Step 3

Agreement & Logistics

Once the proposal is approved we sign an agreement and lock logistics — call times, locations, who needs to be there, and a shot list if the day needs one.

Step 4

Coverage & Delivery

I show up, stay out of the way and photograph what actually happens. Edited images arrive within the agreed timeline as a licensed library, ready for the use we scoped.

Deliverables & Usage

Images built for the long life of what you're making.

Typical Deliverables

  • Edited image library scoped to the project
  • High-resolution files for print and press
  • Web-optimized versions ready to upload
  • Vertical crops for social, on request
  • Next-day selects for events, on request
  • Delivery within the agreed timeline

Common Uses

  • Website and landing pages
  • Social media, organic and paid
  • Press, editorial and media kits
  • Decks, proposals and sponsor reports
  • Next year's event marketing
  • Brand archive

Licensing is scoped per project based on intended channels, duration and use, and confirmed in the project agreement.

Good Questions

What business clients ask.

A branding session is scheduled around you. We pick the day, the place and what's worth photographing, and build a library of you, your team, your space and your product. Event coverage documents something already happening on its own schedule — a conference, a launch, an offsite — where the job is to be there for it and miss nothing.
Yes. Conference and corporate event coverage is booked hourly or by the day, with an agreed list of what matters most — keynote and stage moments, breakout sessions, sponsor areas, and the hallway conversations that are often the real reason people came. Multi-day programs and a second shooter can be arranged. Years of working around live stages and crowded rooms is the directly relevant experience here.
Sacramento and the surrounding region are home, and Northern California and the Bay Area are a regular drive. Anything further is quoted with travel included.
Business and brand work is quoted per project rather than sold as a fixed package, because the number of days, the number of people, the location and how you intend to use the images all change the scope. Tell me what you have in mind and you'll get a written quote.
Licensing is scoped per project based on intended channels, duration and use, and confirmed in the project agreement. Standard commercial deliverables include a licensed image library suitable for websites, social media, press and campaigns.
Most people aren't used to a camera at work, so the first part of any session is giving them something to do and then getting out of the way. A decade of concert and live-event photography is largely the practice of being present in a room without becoming the center of it.
Two to four weeks is comfortable for a single-day branding session. Conferences, multi-day programs and anything involving travel are better booked one to three months out. Short-notice dates are always worth asking about.
Yes. Website design, brand positioning and marketing are a separate service and are often booked alongside a session so the pictures and the site get designed together. See Services for details.

Start a Conversation

Let's talk about your project.

Tell me what you're building, where it's happening and what you need the images to do. I reply within 48 hours — mention it if your dates are close.

Send a project inquiry hello@taralensmedia.com

Based in Sacramento · Northern California & the Bay Area · Available for travel